"Always Connected Armenia" and the 2026 Elections

This report examines the 2026 national elections, a process that began on social media and across the media information landscape well before the official campaign period and, judging by the content published during the month following the elections, continues to shape the public agenda, not merely by inertia.

In this report, various stakeholders interested in the elections, including 18 political parties and 5 media organizations, can find comprehensive statistics on their own activities, including:
• approaches to conducting and covering the pre-election campaign on Facebook and media platforms,
• sources of content,
• audience engagement,
• audience reach,
• key campaign narratives, and several other indicators.